Medusa
Start free trial
Menu

Plan like an agency. Without being one.

When you're a team of one, every hour spent wrestling spreadsheets is an hour you're not billing, or living. Medusa hands the heavy lifting to AI so you deliver agency-grade plans on your own.Freelancers · solo consultants · independent media buyers

Start free trialSee capabilities

You're the strategist, the buyer and the whole back office.

Independent planners win on craft and relationships, then lose the evenings to admin. These are the things eating your margin.

  • You are the whole team

    Strategy, planning, buying, pacing and reporting all land on you. There's no junior to delegate the busywork to.

  • Every hour is billable (or unpaid)

    Two days building a plan by hand is two days you can't charge for, or two evenings you don't get back.

  • Competing against agencies

    Clients expect the rigour of a 50-person shop. You have to match it solo, on a fraction of the tooling budget.

  • A spreadsheet per client

    Every account lives in its own workbook. None of them talk, and one broken formula cascades everywhere.

  • Pacing slips through the cracks

    No one is watching delivery mid-flight but you, and you're busy winning the next piece of work.

  • The credibility gap

    It's hard to present like a polished agency when your 'system' is tabs, decks and gut feel.

Your output looks like a team of ten. It's just you.

From brief to plan before lunch

Drop in the client's brief and Medusa extracts the objective, audience, market and KPI, then drafts a channel mix and budget you can defend. Spend your time refining strategy, not formatting cells.

  • AI reads any brief and seeds the whole plan
  • Channel split and budget guidance from your goal
  • Editable everywhere: the AI drafts, you decide

Personas and audiences, done for you

Generate credible personas straight from the brief and match them to real targetable segments on Meta, Google, TikTok and LinkedIn. Reuse your best ones across every client.

  • AI personas grounded in the brief
  • Auto-matched to real platform audiences
  • A reusable persona library across clients

Illustrative demo data

Personas · charity client3 drafted from the brief

  • Lapsed donor, 45 to 64Meta · YouTube1.1M
  • Young campaigner, 18 to 24TikTok · Instagram2.6M
  • Corporate partnerLinkedIn · company size 200+180K

Pacing that watches itself

Connect the platforms once and Medusa tracks actual vs planned for you. Drift gets flagged the moment it appears, so nothing slips while you're heads-down on the next pitch.

  • Live spend vs plan, refreshed daily
  • Drift alerts with a suggested fix
  • One workspace for every client you run
PacingDaily · to Fri 23 OctIllustrative demo data

Programmatic is 46% behind plan

Week 10 of 16 · $399.3K of $665K delivered

  • Paid SocialOn pace68%
  • Programmatic46% behind plan42%
  • Video & CTV7% behind plan55%
  • Paid SearchOn pace81%
Suggested: move $12K from Programmatic to Paid Social, weeks 11 to 16SnoozeReview
Faster brief-to-plan turnaround
4x
Workspace for every client
1
Saved on every plan you build
Hours
Output, delivered solo
Agency-grade

Your next media plan starts in five minutes.

Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.

Start free trialTalk to us

  1. TikTok202,500 people

  2. Meta294,000 people

  3. LinkedIn6,000 people if the move is approved

  4. YouTube236,800 people

  5. DV360333,000 people

  6. Google133,700 people

The demo plan, settled: 1,200,000 people on six platforms, one dot for every 1,000. LinkedIn’s 6,000 people stay hollow until a planner approves the $10K move. Illustrative demo data.

Brief, Personas, Allocation, Flighting, Pacing, Approval