MEDUSA
For independent planners

Plan like an agency. Without being one.

When you're a team of one, every hour spent wrestling spreadsheets is an hour you're not billing, or living. Medusa hands the heavy lifting to AI so you deliver agency-grade plans on your own.

Freelancers · solo consultants · independent media buyers

campaign-brief-q2.pdf
Parsed in 4.2s
Extracted
ObjectiveBrand awareness
AudienceUHNW, 20–70
MarketGlobal · multi
KPIReach + CTR
Budget$2.5M

You're the strategist, the buyer and the whole back office.

Independent planners win on craft and relationships, then lose the evenings to admin. These are the things eating your margin.

You are the whole team

Strategy, planning, buying, pacing and reporting all land on you. There's no junior to delegate the busywork to.

Every hour is billable (or unpaid)

Two days building a plan by hand is two days you can't charge for, or two evenings you don't get back.

Competing against agencies

Clients expect the rigour of a 50-person shop. You have to match it solo, on a fraction of the tooling budget.

A spreadsheet per client

Every account lives in its own workbook. None of them talk, and one broken formula cascades everywhere.

Pacing slips through the cracks

No one is watching delivery mid-flight but you, and you're busy winning the next piece of work.

The credibility gap

It's hard to present like a polished agency when your 'system' is tabs, decks and gut feel.

How Medusa helps

Your output looks like a team of ten. It's just you.

From brief to plan before lunch

Drop in the client's brief and Medusa extracts the objective, audience, market and KPI, then drafts a channel mix and budget you can defend. Spend your time refining strategy, not formatting cells.

  • AI reads any brief and seeds the whole plan
  • Channel split and budget guidance from your goal
  • Editable everywhere: the AI drafts, you decide
campaign-brief-q2.pdf
Parsed in 4.2s
Extracted
ObjectiveBrand awareness
AudienceUHNW, 20–70
MarketGlobal · multi
KPIReach + CTR
Budget$2.5M

Personas and audiences, done for you

Generate credible personas straight from the brief and match them to real targetable segments on Meta, Google, TikTok and LinkedIn. Reuse your best ones across every client.

  • AI personas grounded in the brief
  • Auto-matched to real platform audiences
  • A reusable persona library across clients
AI Persona Library · 3 saved
GENERATED
A
The Trendy Snack Seeker
Social-savvy, loves discovering food trends and sharing online.
Matched · MetaMatched · TikTok
B
The Health-Conscious Sweet Tooth
Fitness-focused, indulges in treats that fit a healthy lifestyle.
Matched · MetaMatched · YouTube
C
The Trendy Taste Explorer
Young adult who shares gourmet and artisanal food finds.
Matched · TikTokMatched · Pinterest

Pacing that watches itself

Connect the platforms once and Medusa tracks actual vs planned for you. Drift gets flagged the moment it appears, so nothing slips while you're heads-down on the next pitch.

  • Live spend vs plan, refreshed daily
  • Drift alerts with a suggested fix
  • One workspace for every client you run
Pacing · live
Actual vs planned · refreshed daily
Live
Paid SocialOn track
$143K / $221K
ProgrammaticUnder
$76K / $185K
Video & CTVOn track
$94K / $148K
Paid SearchAhead
$98K / $111K
Programmatic is pacing 24% behind plan. Medusa suggests reallocating $15K from Paid Search to recover by EoM.
4x
Faster brief-to-plan turnaround
1
Workspace for every client
Hours
Saved on every plan you build
Agency-grade
Output, delivered solo
Plans for individuals & agencies

Your next media plan starts in five minutes.

Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.