Google Ads, planned and paced with every other channel.
Connect Google Ads to Medusa in minutes via OAuth. Paid search sits in the same plan as social, programmatic and video, with live spend tracked against the plan daily and AI recommendations tuned to how your search accounts actually perform.
At a glance
- What it is
- A token-based Google Ads connection that pulls live spend, impressions and conversions into your Medusa plan.
- Who it is for
- Planners and agencies running paid search as part of a cross-channel mix who want pacing and planning in one place.
- What you put in
- An OAuth sign-in to your Google Ads account. Medusa auto-detects ad accounts and campaign hierarchy, and backfills historic data.
- What you get out
- Search budget lines paced against plan daily, drift alerts for over- and underspend, and AI recommendations such as daily budget adjustments at the diminishing-returns threshold.
From input to output, step by step.
- 1
Connect via OAuth
Authorise from the Platforms screen. Connections are token-based and revocable at any time - no passwords stored, no manual API setup.
- 2
Accounts detected automatically
Medusa detects your ad accounts and campaign hierarchy, so mapping campaigns to plan lines does not become its own project.
- 3
History backfilled
Historic performance is pulled in so allocation recommendations and the ML model start from what your search accounts have already shown.
- 4
Pace search against plan
Live spend, impressions and conversions flow into the plan and refresh daily. Search lines show on track, ahead or behind at a glance.
- 5
Act on recommendations
The model flags moves like lowering a daily budget to the diminishing-returns threshold, ranked by predicted impact, with the data behind every call.
What connecting Google Ads unlocks
Search in the cross-channel picture
See paid search weighted against social, programmatic and video in one allocation, rather than planned in its own silo.
Diminishing-returns detection
The ML model learns where extra daily search budget stops paying back and recommends the threshold, with confidence scores attached.
No exports, no copy-paste
Spend data arrives on its own. The Friday ritual of downloading reports and pasting them into a tracker goes away.
Revocable, read-first access
Token-based connections you can revoke at any time from the Platforms screen.
Questions planners ask.
How do I connect Google Ads to Medusa?
From the Platforms screen, choose Google Ads and sign in via OAuth. Medusa auto-detects your ad accounts and campaign hierarchy and backfills historic data. The whole flow takes minutes.
What Google Ads data does Medusa pull?
Live spend, impressions and conversions, refreshed daily, plus historic performance to inform allocation recommendations and the ML model.
Can Medusa change my Google Ads campaigns?
Recommendations are approve-first: you review each suggested budget move and apply it, or set guardrails for automatic optimisation. Nothing changes without a rule you have set or an approval you have given.
Can I disconnect later?
Yes. Connections are token-based and revocable at any time from the Platforms screen.
Your next media plan starts in five minutes.
Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.