Google Ads, planned and paced with every other channel.

Connect Google Ads to Medusa in minutes via OAuth. Paid search is measured against the same plan as social, programmatic and video every day, and each campaign makes the next plan better: Medusa learns from what search delivered and how accurate the plan was.

Google Ads and YouTube connectionQ4 launch · UKIllustrative demo data

Google Ads and YouTube

Connected with OAuth · token active · revoke any time

  • Ad accounts foundPicked up from your login, nothing to paste2 ad accounts
  • History backfilledSo the first plan starts from real data24 months
  • Mapped to the plan4 of them video · lane: Paid Search · Video & CTV9 campaigns
  • Spend this weekRefreshed daily, last at 07:10$17.8K
  • Read spend and delivery

At a glance

What it is
A token-based Google Ads connection that brings spend, impressions, conversions and audience data into Medusa, to measure paid search against your plan and to inform future plans.
Who it is for
Planners and agencies running paid search as part of a cross-channel mix who want pacing and planning in one place.
What you put in
An OAuth sign-in to your Google Ads account. Medusa auto-detects ad accounts and campaign hierarchy, and backfills historic data.
What you get out
Search lines measured against plan daily, over- and underspend flagged early, and future plans that start from how search actually performed on your accounts.

How it works

From your inputs to a working plan, in 5 steps.

  1. Connect via OAuth

    Authorise from the Platforms screen. Connections are token-based and revocable at any time - no passwords stored, no manual API setup.

  2. Accounts detected automatically

    Medusa detects your ad accounts and campaign hierarchy, so mapping campaigns to plan lines does not become its own project.

  3. History backfilled

    Historic performance is pulled in on connection, so the first plan already starts from what your search accounts have shown.

  4. Measure search against the plan

    Live spend, impressions and conversions refresh daily. Search lines show on track, ahead or behind at a glance.

  5. Learn from every campaign

    Medusa compares what the plan forecast for search with what was actually delivered, and keeps that accuracy alongside performance and audience data.

What connecting Google Ads unlocks

  • Search in the cross-channel picture

    See paid search measured against social, programmatic and video in one plan, rather than tracked in its own silo.

  • Plans that learn from results

    Each campaign records how close the plan came to what search delivered, so budgets and forecasts get more accurate plan by plan.

  • No exports, no copy-paste

    Spend data arrives on its own. The Friday ritual of downloading reports and pasting them into a tracker goes away.

  • Revocable access

    Token-based connections you can revoke at any time from the Platforms screen.

How do I connect Google Ads to Medusa?

From the Platforms screen, choose Google Ads and sign in via OAuth. Medusa auto-detects your ad accounts and campaign hierarchy and backfills historic data. The whole flow takes minutes.

What Google Ads data does Medusa bring in?

Spend, impressions, conversions and audience data, refreshed daily, plus backfilled history. It is used to measure delivery against your plan and to make future plans more accurate.

How does Google Ads data make the next plan more accurate?

Medusa learns from every campaign it plans. It compares the plan's forecast with what Google Ads delivered, and combines that with performance and audience data, so the next split, personas and forecasts start from evidence rather than assumptions.

Can I disconnect later?

Yes. Connections are token-based and revocable at any time from the Platforms screen.

Your next media plan starts in five minutes.

Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.

  1. TikTok202,500 people

  2. Meta294,000 people

  3. LinkedIn6,000 people if the move is approved

  4. YouTube236,800 people

  5. DV360333,000 people

  6. Google133,700 people

The demo plan, settled: 1,200,000 people on six platforms, one dot for every 1,000. LinkedIn’s 6,000 people stay hollow until a planner approves the $10K move. Illustrative demo data.

Brief, Personas, Allocation, Flighting, Pacing, Approval