LinkedIn Ads, planned with B2B rigour, paced daily.

Connect LinkedIn Ads to Medusa in minutes via OAuth. B2B delivery is measured against the same plan as search and social every day, and each campaign makes the next plan more accurate: Medusa learns from what LinkedIn delivered, how close the plan was and which professional audiences responded.

LinkedIn Ads connectionQ4 launch · UKIllustrative demo data

LinkedIn Ads

Connected with OAuth · token active · revoke any time

  • Ad accounts foundPicked up from your login, nothing to paste1 ad account
  • History backfilledSo the first plan starts from real data12 months
  • Mapped to the plan7 audiences · lane: Paid Social3 campaigns
  • Spend this weekRefreshed daily, last at 07:10$2.9K
  • Read spend and delivery

At a glance

What it is
A token-based LinkedIn Ads connection that brings spend, impressions, conversions and audience data into Medusa, to measure B2B delivery against your plan and to inform future plans.
Who it is for
B2B planners and agencies where LinkedIn carries the demand budget and every pound of it needs defending.
What you put in
An OAuth sign-in to your LinkedIn ad account. Medusa auto-detects accounts and campaign hierarchy and backfills historic data.
What you get out
LinkedIn lines measured against plan daily, drift flagged early on premium CPMs, and future plans that start from how LinkedIn actually performed for this account.

How it works

From your inputs to a working plan, in 5 steps.

  1. Connect via OAuth

    Authorise from the Platforms screen. Token-based, revocable at any time, no manual API configuration.

  2. Accounts detected automatically

    Ad accounts and campaign hierarchy are auto-detected, so live LinkedIn campaigns map to plan lines immediately.

  3. Measure LinkedIn against the plan

    Live spend, impressions and conversions refresh daily. High-CPM B2B budgets are exactly where quiet drift costs the most, and it is flagged the moment it appears.

  4. Learn from every campaign

    Medusa compares what the plan forecast for LinkedIn with what was actually delivered, and keeps that accuracy alongside performance and audience data.

  5. Plan the next one on evidence

    The next plan's split, personas and forecasts start from how LinkedIn actually performed for this account, not from benchmarks alone.

What connecting LinkedIn Ads unlocks

  • Daily pacing on premium CPMs

    At LinkedIn's price point, a fortnight of unnoticed drift is real money. Actual versus planned refreshes daily with alerts on divergence.

  • Plans that learn from results

    Every campaign records how close the plan came to what LinkedIn delivered, so B2B budgets in the next plan rest on evidence.

  • Professional audience data, kept

    How LinkedIn's professional audiences responded informs persona matching for future plans.

  • One plan across the funnel

    LinkedIn sits beside search, Meta and TikTok on the same plan, so the full-funnel picture is one screen rather than four exports.

How do I connect LinkedIn Ads to Medusa?

From the Platforms screen, choose LinkedIn Ads and sign in via OAuth. Accounts and campaign hierarchy are detected automatically and historic data is backfilled. It takes minutes.

What LinkedIn data does Medusa bring in?

Spend, impressions, conversions and audience data, refreshed daily, plus backfilled history. It is used to measure delivery against your plan and to make future plans more accurate.

Can personas be matched to LinkedIn audiences?

Yes. Personas generated from your strategy are matched to real targetable LinkedIn segments, which is where the persona work pays off for B2B plans.

How does LinkedIn data make the next plan more accurate?

Medusa learns from every campaign it plans. It compares the plan's forecast with what LinkedIn delivered, and combines that with performance and audience data, so the next split, personas and forecasts start from evidence rather than assumptions.

Your next media plan starts in five minutes.

Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.

  1. TikTok202,500 people

  2. Meta294,000 people

  3. LinkedIn6,000 people if the move is approved

  4. YouTube236,800 people

  5. DV360333,000 people

  6. Google133,700 people

The demo plan, settled: 1,200,000 people on six platforms, one dot for every 1,000. LinkedIn’s 6,000 people stay hollow until a planner approves the $10K move. Illustrative demo data.

Brief, Personas, Allocation, Flighting, Pacing, Approval