LinkedIn Ads, planned with B2B rigour, paced daily.
Connect LinkedIn Ads to Medusa in minutes via OAuth. B2B budgets sit in the same cross-channel plan as search and social, personas match to LinkedIn's professional segments, and spend paces against plan with daily refreshes.
At a glance
- What it is
- A token-based LinkedIn Ads connection that pulls live spend, impressions and conversions into your Medusa plan and links personas to LinkedIn's targetable segments.
- Who it is for
- B2B planners and agencies where LinkedIn carries the demand budget and every pound of it needs defending.
- What you put in
- An OAuth sign-in to your LinkedIn ad account. Medusa auto-detects accounts and campaign hierarchy and backfills historic data.
- What you get out
- LinkedIn lines paced against plan daily, personas matched to LinkedIn segments, drift alerts, and cross-channel reallocation recommendations with predicted lift.
From input to output, step by step.
- 1
Connect via OAuth
Authorise from the Platforms screen. Token-based, revocable at any time, no manual API configuration.
- 2
Accounts detected automatically
Ad accounts and campaign hierarchy are auto-detected, so live LinkedIn campaigns map to plan lines immediately.
- 3
Match personas to professional segments
Personas drafted from your brief are matched to real targetable LinkedIn audiences, so the planned decision-maker and the targeted one are the same person.
- 4
Pace LinkedIn against plan
Live spend, impressions and conversions refresh daily. High-CPM B2B budgets are exactly where quiet drift costs the most, and it is flagged the moment it appears.
- 5
Reallocate on evidence
The model ranks budget moves by predicted impact - for example, shifting spend from another social channel into LinkedIn when the data predicts a conversion lift at the same budget.
What connecting LinkedIn Ads unlocks
B2B audiences you can actually buy
Persona matching lands on LinkedIn's professional segments, keeping strategy and activation on the same audience definition.
Cross-channel moves, quantified
When the data supports shifting budget into or out of LinkedIn, the recommendation arrives with predicted lift attached, ready to defend to a client.
Daily pacing on premium CPMs
At LinkedIn's price point, a fortnight of unnoticed drift is real money. Actual versus planned refreshes daily with alerts on divergence.
One plan across the funnel
LinkedIn sits beside search, Meta and TikTok on the same plan, so the full-funnel picture is one screen rather than four exports.
Questions planners ask.
How do I connect LinkedIn Ads to Medusa?
From the Platforms screen, choose LinkedIn Ads and sign in via OAuth. Accounts and campaign hierarchy are detected automatically and historic data is backfilled. It takes minutes.
What LinkedIn data does Medusa pull?
Live spend, impressions and conversions, refreshed daily, plus historic performance that informs allocation recommendations and the ML model.
Can personas be matched to LinkedIn audiences?
Yes. Personas generated from your strategy are matched to real targetable LinkedIn segments, which is where the persona work pays off for B2B plans.
Can Medusa change my LinkedIn campaigns?
Recommendations are approve-first: review each suggested move and apply it, or set guardrails for automatic optimisation. The connection is revocable at any time.
Your next media plan starts in five minutes.
Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.