How do I connect LinkedIn Ads to Medusa?
From the Platforms screen, choose LinkedIn Ads and sign in via OAuth. Accounts and campaign hierarchy are detected automatically and historic data is backfilled. It takes minutes.
What LinkedIn data does Medusa bring in?
Spend, impressions, conversions and audience data, refreshed daily, plus backfilled history. It is used to measure delivery against your plan and to make future plans more accurate.
Can personas be matched to LinkedIn audiences?
Yes. Personas generated from your strategy are matched to real targetable LinkedIn segments, which is where the persona work pays off for B2B plans.
How does LinkedIn data make the next plan more accurate?
Medusa learns from every campaign it plans. It compares the plan's forecast with what LinkedIn delivered, and combines that with performance and audience data, so the next split, personas and forecasts start from evidence rather than assumptions.