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Create a media plan from a brief, not a blank spreadsheet.

Medusa's AI media plan generator turns a client brief into a structured, cross-channel media plan. Upload the brief, review what the AI extracts, and get a draft plan with personas, channel mix and flighting in minutes rather than days.

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Illustrative demo data

From the briefConfidence

  • ObjectiveDrive free-trial sign-ups96%
  • AudienceUK SME owners, 25–5491%
  • MarketUnited Kingdom · add Ireland?99%
  • KPICost per trial at or under $3888%
  • Budget$665K, 16 weeks100%

At a glance

What it is
An AI tool that reads a client brief and generates a structured media plan: objectives, audiences, channel allocation and flighting, all editable.
Who it is for
Media planners at small and mid-size agencies, independent planners and consultants who currently build plans in spreadsheets.
What you put in
A brief as a PDF, deck, Notion page or freeform text, plus your budget. Optionally, historic performance from connected ad platforms.
What you get out
Extracted objective, audience, market and KPIs; AI-drafted personas matched to platform segments; a recommended channel split; a flighting timeline; and a live plan ready to pace.

How it works

From your inputs to a working plan, in 5 steps.

  1. Upload the brief

    Drop in a PDF, deck or freeform text. Medusa parses the document and extracts objective, audience, market, KPIs and budget into editable fields with confidence scores.

  2. Review and correct

    Every extracted field is editable. Fix anything the AI got wrong before it shapes the plan, so the output starts from an accurate strategy.

  3. Generate personas

    Medusa drafts audience personas from the strategy, then matches each one to real targetable segments on Meta, Google, TikTok and LinkedIn.

  4. Allocate the budget

    The AI recommends a channel mix based on your goal, historic performance and benchmarks. Take it as-is, override any line, or build the split manually.

  5. Go live and pace

    Once campaigns launch, the plan becomes the baseline. Medusa pulls platform data and shows actual versus planned so the plan never goes stale in a drawer.

What the generator handles for you

  • Brief parsing in seconds

    PDF, deck or plain text - Medusa extracts the strategic pillars without you re-typing a thing. Multi-market and multi-objective briefs are supported.

  • Personas grounded in the brief

    No generic templates. Personas are drafted from your actual strategy and mapped to addressable platform audiences, then saved to a reusable library.

  • Defensible channel splits

    Every recommended allocation comes with the reasoning behind it, so you can explain the plan to a client rather than defend a gut call.

  • A plan that stays live

    The generated plan is the same object you pace against. No exporting to a spreadsheet that drifts out of date the day campaigns launch.

Media planQ4 launch · UK · version 5Illustrative demo data

Q4 launch, 17 Aug to 6 Dec 2026

Objective: drive free-trial sign-ups. KPI: cost per trial at or under $38. Market: United Kingdom.

ChannelPlatformsWeeksWeeklyBudget
Paid SocialMeta, TikTok, LinkedIn13$17.0K$221.0K
ProgrammaticDV360, Xandr10$18.5K$185.0K
Video & CTVYouTube, BVOD8$18.5K$148.0K
Paid SearchGoogle, Bing12$9.25K$111.0K
Total16$665.0K

Flighting, weeks 1 to 16

Paid SocialProgrammaticVideo & CTVPaid Search

Rationale

Paid Social and Programmatic carry reach through weeks 1 to 10. Video & CTV runs in three bursts. Paid Search stays on through week 12 to catch the demand the other channels create.

Version 5, approved by RK on Tue 13 Oct 2026. Earlier versions are kept.

Medusa versus the media planning spreadsheet

DimensionSpreadsheet workflowMedusa
Time to first draftDays of manual persona writing, split guessing and formatting.A structured draft plan minutes after uploading the brief.
Error riskOne typo in a 14-tab workbook cascades through every channel.Structured fields, linked values, every cell sourced.
PacingSeparate tracker, updated manually from platform exports.Live actual versus planned on the same plan, refreshed daily.
Knowledge reuseEach new plan starts from a blank template.Past campaigns and saved personas feed every new plan.
HandoverLogic lives in one planner's head and formulas.One consistent structure any planner can pick up.
How does the AI generate a media plan from a brief?

Medusa parses the uploaded document and extracts the objective, audience, market, KPIs and budget. Those fields seed the rest of the workflow: persona generation, channel allocation and flighting. You review and edit at every step, so the AI drafts and you decide.

What file formats can I upload?

PDFs, presentation decks, Notion pages or freeform pasted text. If the brief is a conversation rather than a document, you can type the key points directly.

Can I override what the AI recommends?

Yes, everywhere. Extracted brief fields, personas, channel splits and flighting are all editable. You can also ignore the AI entirely and build the allocation manually.

Is this a replacement for my planning spreadsheet?

That is the intent. The plan, the pacing tracker and the analytics live on one object, so the workbook, the pacing tab and the screenshot deck stop being separate artefacts that drift apart.

Does it work for multiple markets or objectives?

Yes. Multi-market, multi-objective briefs are supported, and the extracted fields keep each market and objective distinct through allocation and pacing.

Your next media plan starts in five minutes.

Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.

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  1. TikTok202,500 people

  2. Meta294,000 people

  3. LinkedIn6,000 people if the move is approved

  4. YouTube236,800 people

  5. DV360333,000 people

  6. Google133,700 people

The demo plan, settled: 1,200,000 people on six platforms, one dot for every 1,000. LinkedIn’s 6,000 people stay hollow until a planner approves the $10K move. Illustrative demo data.

Brief, Personas, Allocation, Flighting, Pacing, Approval