The whole planning workflow, in one product.
From the moment a brief lands in your inbox to the moment you defend the results, Medusa runs the loop.
Connect every paid channel in minutes.
OAuth into Meta, Google, TikTok, LinkedIn and DV360. Amazon DSP joins the lineup shortly. No CSV exports, no manual screenshots. Just live data flowing into your plan.
- Token-based connections, revocable any time
- Auto-detect ad accounts and campaign hierarchy
- Historic data backfilled for smarter recommendations
Upload a brief. Get a starting plan.
PDF, deck, Notion page or freeform text. Medusa reads the document, extracts the strategic pillars and seeds the rest of the workflow (objective, audience, market, KPI, budget) without you re-typing a thing.
- Drop a file or paste text, parsed in seconds
- Editable fields with confidence scores
- Multi-market, multi-objective briefs supported
From positioning to real, addressable people.
Medusa drafts personas from your strategy (names, motivations, the channels they actually live on), then matches each one to targetable segments on Meta, Google, TikTok and LinkedIn. Save the ones that fit your library.
- AI-generated personas grounded in your brief
- Auto-matched to real platform audiences
- Persona library reusable across plans and clients
Budget guidance backed by data, not vibes.
Pick channels manually, let AI recommend the split, or do both. Medusa weighs your goal, your historic performance, and benchmarks, then explains every recommendation so you can defend it in the next pitch.
- Three modes: manual, AI-recommended, or override on top of AI
- Pull in past campaign performance to inform splits
- Tactics per channel, with creative and targeting suggestions
Live pacing, not end-of-month surprises.
Medusa pulls live spend, impressions and conversions from each connected platform and shows you actual vs planned at a glance. Drift is flagged the moment it appears, with a suggested reallocation to fix it.
- Spend vs plan, day-by-day, channel-by-channel
- Drift alerts with one-click reallocation suggestions
- Tactics-level flighting on a visual timeline
An ML model that learns your accounts.
An attribution-aware model trained on your connected data spots patterns over time (diminishing returns, audience fatigue, channel synergy) and ranks recommendations by predicted impact. Approve manually, or set guardrails and let it auto-pilot.
- Budget reallocation suggestions with predicted lift
- Diminishing-returns thresholds per channel
- Confidence scores on every recommendation
Reallocate $10K from Meta → LinkedIn. Predicted conversions lift at same spend.
Lower daily Google budget to the diminishing-returns threshold of $6.4K.
Test new TikTok creatives. Current mCPA is 9x your effective CPA.
Your next media plan starts in five minutes.
Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.