Plan media like it's 2026, not 2006.

In 2006, and in most agencies still:

• 14 tabsExcel-heavy plansPlans live in 14-tab spreadsheets. One typo cascades through every channel.Excel
• 4 toolsPlans live in silosStrategy in slides, budget in Excel, pacing in screenshots, results in Looker.Slides, Excel, Looker
• 4 daysDays to produce a planTwo days writing personas, two more guessing splits, a week of revisions.Word, Excel
• Day 30Pacing only matters at month endBy the time you spot an under-pacing line, the campaign window has closed.Month-end report
• By feelReallocations are gut feelYou move spend based on what feels right, then defend it in the post-mortem.Post-mortem deck
• From zeroYesterday’s plan, today’s dataHistoric platform data sits unused, so every new plan starts from scratch.Ad accounts, unread

In 2026, with Medusa:

• 1 planA structured plan from the briefAI builds a structured plan from your brief, with every field linked and every cell sourced.Brief analysis
• 1 placeOne workspaceBrief, allocation, pacing and analytics on the same plan.The Medusa workspace
• MinutesDrafted in minutesPersonas, channels and budgets drafted in minutes. Spend the time refining, not typing.Personas, allocation
• DailyDrift flagged as it appearsLive pacing against target, so Medusa flags drift the moment it appears.Live pacing
• RankedMoves ranked by impactAI recommendations rank actions by impact, with attribution data behind every call.Recommendations
• Every planEach plan smarter than the lastPast campaigns feed AI recommendations, so each plan starts from what worked.Historic backfill