Plan media like it's 2026,
not 2006.
Medusa is AI media planning software for agencies and planners. Turn campaign briefs into structured cross-channel plans, build targetable audiences, allocate budgets and track live pacing across major ad platforms.
Keep the brief, rationale, approved allocation and live delivery in one workflow.
Built for individuals and agencies · Connects planning and pacing in one workspace
Connect every paid channel. No exports, no copy-paste.
Media planning hasn't changed. Everything around it has.
Planners spend weeks fighting the tools that were supposed to help them. Here's what we're fixing.
Excel-heavy plans
Plans live in 14-tab spreadsheets. One typo cascades through every channel.
AI builds a structured plan from your brief, with every field linked and every cell sourced.
Plans live in silos
Strategy in slides, budget in Excel, pacing in screenshots, results in Looker.
One workspace: brief, allocation, pacing and analytics on the same plan.
Days to produce a plan
Two days writing personas, two more guessing splits, a week of revisions.
Personas, channels and budgets drafted in minutes. Spend the time refining, not typing.
Pacing only matters end-of-month
By the time you spot an under-pacing line, the campaign window has closed.
Live pacing vs target, so Medusa flags drift the moment it appears.
Reallocations are gut-feel
You move spend based on what feels right, then defend it in the post-mortem.
AI Recommendations rank actions by impact, with attribution data behind every call.
Yesterday's plan, today's data
Historic platform data sits unused, so every new plan starts from scratch.
Past campaigns feed AI recommendations so each plan is smarter than the last.
From brief to live optimisation, in one workspace.
Every step you used to bounce between three tools and a spreadsheet, now sitting on a single plan.
Upload your brief
Drop in a brief, deck or freeform doc. Medusa reads it and extracts objective, audience, market and KPIs.
Generate personas
AI drafts audiences from your strategy, then matches them to real targetable segments on Meta, Google, TikTok and LinkedIn.
Allocate budget
Channel mix recommended from your goal, historic performance and benchmarks. Override anything in two clicks.
Pace in real time
Once campaigns are live, Medusa pulls platform data and shows actual vs planned, by channel, day or tactic.
AI optimises continuously
An ML model spots patterns over time and recommends budget shifts. Approve with one click, or let it auto-pilot.
Upload your brief
Drop in a brief, deck or freeform doc. Medusa reads it and extracts objective, audience, market and KPIs.
Generate personas
AI drafts audiences from your strategy, then matches them to real targetable segments on Meta, Google, TikTok and LinkedIn.
Allocate budget
Channel mix recommended from your goal, historic performance and benchmarks. Override anything in two clicks.
Pace in real time
Once campaigns are live, Medusa pulls platform data and shows actual vs planned, by channel, day or tactic.
AI optimises continuously
An ML model spots patterns over time and recommends budget shifts. Approve with one click, or let it auto-pilot.
What Medusa changes
Less planning administration. More visible planning logic.
Medusa connects the planning workflow from brief to approved allocation and live delivery, so teams spend less time translating between files and more time reviewing the decisions behind the plan.
Turn campaign inputs into a reviewable media plan instead of rebuilding the same spreadsheet structure from scratch.
Keep channel roles, budgets, audiences and flighting in one planning workflow rather than across disconnected tabs and decks.
Compare live delivery with the approved plan so over- and underspend can be identified while there is still time to act.
Use AI to accelerate analysis and recommendations while keeping the planner responsible for the final allocation and rationale.
Everything a planner needs. Nothing they don't.
Built for individuals running their own plans and small-to-medium agencies running plans for clients. No enterprise bloat.
Platform connections
OAuth into Meta, Google, TikTok and LinkedIn in minutes. Amazon DSP soon.
AI brief analysis
Upload any brief. Medusa extracts objective, audience, market and KPI.
Persona + audience matching
Generate personas from strategy and map them to real platform segments.
Smart budget allocation
AI-recommended channel mix tied to your goal, with manual override.
Flighting & tactics
Schedule channel windows, set tactics per channel, see the full timeline.
Live pacing vs plan
Spend, impressions and conversions. Actual vs planned, refreshed daily.
Performance analytics
Cross-channel performance with the metrics you actually care about.
ML-driven recommendations
An attribution model learns what works and ranks actions by impact.
Enterprise-grade planning, without the enterprise tax.
We built Medusa for the planners who don't have a six-figure martech budget but still need to deliver work that holds up against the holding companies.
Your next media plan starts in five minutes.
Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.