TikTok Ads in the plan, not in a side spreadsheet.
Connect TikTok Ads to Medusa in minutes via OAuth. TikTok gets weighted properly in the cross-channel allocation, personas match to TikTok's targetable segments, and spend paces against plan with daily refreshes and drift alerts.
At a glance
- What it is
- A token-based TikTok Ads connection that pulls live spend, impressions and conversions into your Medusa plan and links personas to TikTok segments.
- Who it is for
- Planners adding or scaling TikTok in a cross-channel mix who want it planned and paced with the same rigour as search and Meta.
- What you put in
- An OAuth sign-in to TikTok For Business. Medusa auto-detects ad accounts and campaign hierarchy and backfills historic data.
- What you get out
- TikTok lines paced against plan daily, personas matched to TikTok segments, drift alerts, and creative and efficiency recommendations grounded in your account's data.
From input to output, step by step.
- 1
Connect via OAuth
Authorise TikTok For Business from the Platforms screen. Token-based and revocable at any time.
- 2
Accounts detected automatically
Ad accounts and campaign hierarchy are picked up automatically, so live campaigns map to plan lines without manual matching.
- 3
Match personas to TikTok audiences
Personas generated from your strategy are matched to real targetable TikTok segments, keeping the planned audience and the bought audience identical.
- 4
Pace TikTok against plan
Live spend, impressions and conversions refresh daily. Over- or under-delivery is flagged the moment it appears, with a suggested fix.
- 5
Act on creative and budget signals
The model surfaces moves such as testing new creatives when delivery costs run far above your effective CPA, ranked by predicted impact.
What connecting TikTok Ads unlocks
TikTok weighted on evidence
Allocation draws on your actual TikTok performance rather than a guess about what the channel deserves, so the split holds up in the room.
Creative efficiency signals
When creative starts costing multiples of your effective CPA, the recommendation to refresh arrives before the flight burns down.
Daily pacing, no exports
TikTok delivery lands on the plan automatically. Actual versus planned is a glance, not a Friday reporting task.
One workspace across channels
TikTok sits beside Meta, Google and LinkedIn on the same plan, so cross-channel trade-offs are visible instead of theoretical.
Questions planners ask.
How do I connect TikTok Ads to Medusa?
From the Platforms screen, choose TikTok Ads and sign in to TikTok For Business via OAuth. Accounts and campaign hierarchy are detected automatically and historic data is backfilled.
What TikTok data does Medusa pull?
Live spend, impressions and conversions, refreshed daily, plus historic performance that feeds allocation recommendations and the ML model.
Can personas be matched to TikTok audiences?
Yes. Personas drafted from your brief are matched to real targetable TikTok segments, alongside Meta, Google and LinkedIn matching.
Can Medusa change my TikTok campaigns?
Recommendations are approve-first: review and apply each move, or set guardrails for automatic optimisation. The connection is revocable at any time.
Your next media plan starts in five minutes.
Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.