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TikTok Ads in the plan, not in a side spreadsheet.

Connect TikTok Ads to Medusa in minutes via OAuth. TikTok delivery is measured against your cross-channel plan every day, and every campaign informs the next: Medusa learns from what TikTok delivered, how accurate the plan was and how your audiences responded.

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TikTok Ads connectionQ4 launch · UKIllustrative demo data

TikTok Ads

Connected with OAuth · token active · revoke any time

  • Ad accounts foundPicked up from your login, nothing to paste1 ad account
  • History backfilledSo the first plan starts from real data12 months
  • Mapped to the plan11 ad groups · lane: Paid Social4 campaigns
  • Spend this weekRefreshed daily, last at 07:10$4.1K
  • Read spend and delivery

At a glance

What it is
A token-based TikTok Ads connection that brings spend, impressions, conversions and audience data into Medusa, to measure TikTok against your plan and to inform future plans.
Who it is for
Planners adding or scaling TikTok in a cross-channel mix who want it planned and paced with the same rigour as search and Meta.
What you put in
An OAuth sign-in to TikTok For Business. Medusa auto-detects ad accounts and campaign hierarchy and backfills historic data.
What you get out
TikTok lines measured against plan daily, drift flagged early, and future plans that start from what TikTok actually delivered, including which audiences responded.

How it works

From your inputs to a working plan, in 5 steps.

  1. Connect via OAuth

    Authorise TikTok For Business from the Platforms screen. Token-based and revocable at any time.

  2. Accounts detected automatically

    Ad accounts and campaign hierarchy are picked up automatically, so live campaigns map to plan lines without manual matching.

  3. Measure TikTok against the plan

    Live spend, impressions and conversions refresh daily. Over- or under-delivery is flagged the moment it appears.

  4. Learn from every campaign

    Medusa compares what the plan forecast for TikTok with what was actually delivered, and keeps that accuracy alongside performance and audience data.

  5. Plan the next one on evidence

    The next plan's split, personas and forecasts start from how TikTok actually performed for this account, not from benchmarks alone.

What connecting TikTok Ads unlocks

  • Daily pacing, no exports

    TikTok delivery lands on the plan automatically. Actual versus planned is a glance, not a Friday reporting task.

  • Plans that learn from results

    Every campaign records how close the plan came to what TikTok delivered, so its weight in future splits rests on evidence.

  • Audience data feeds personas

    How TikTok audiences responded informs persona matching for the next plan, alongside Meta, Google and LinkedIn.

  • One workspace across channels

    TikTok sits beside Meta, Google and LinkedIn on the same plan, so cross-channel trade-offs are visible instead of theoretical.

How do I connect TikTok Ads to Medusa?

From the Platforms screen, choose TikTok Ads and sign in to TikTok For Business via OAuth. Accounts and campaign hierarchy are detected automatically and historic data is backfilled.

What TikTok data does Medusa bring in?

Spend, impressions, conversions and audience data, refreshed daily, plus backfilled history. It is used to measure delivery against your plan and to make future plans more accurate.

Can personas be matched to TikTok audiences?

Yes. Personas drafted from your brief are matched to real targetable TikTok segments, alongside Meta, Google and LinkedIn matching.

How does TikTok data make the next plan more accurate?

Medusa learns from every campaign it plans. It compares the plan's forecast with what TikTok delivered, and combines that with performance and audience data, so the next split, personas and forecasts start from evidence rather than assumptions.

Your next media plan starts in five minutes.

Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.

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  1. TikTok202,500 people

  2. Meta294,000 people

  3. LinkedIn6,000 people if the move is approved

  4. YouTube236,800 people

  5. DV360333,000 people

  6. Google133,700 people

The demo plan, settled: 1,200,000 people on six platforms, one dot for every 1,000. LinkedIn’s 6,000 people stay hollow until a planner approves the $10K move. Illustrative demo data.

Brief, Personas, Allocation, Flighting, Pacing, Approval