Every channel in one plan.
Medusa connects to your ad platforms with OAuth for two jobs: measuring live performance against your plan, and learning from every campaign so the next plan is more accurate. Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and DV360 connect today, with Amazon DSP coming soon.
Illustrative demo data
Connections6 live · Amazon DSP soon
- Meta Ads3 ad accounts · 24 months backfilled
- Google Ads and YouTube2 ad accounts · Revoke token
- TikTok Ads1 ad account
- LinkedIn Ads1 ad account
- DV3601 partner, 2 advertisers
At a glance
- What it is
- Connections to your ad platforms that bring campaign, performance and audience data into Medusa, to measure delivery against your plan and to inform future plans.
- Who it is for
- Agencies, independent planners and consultants running paid media across more than one platform.
- What you put in
- An OAuth connection per platform, a client brief and a budget. No tags, pixels or data warehouse required.
- What you get out
- One plan measured against actual delivery on every connected channel, daily, with overspend and underspend flagged, and a planning model that learns from each campaign's results and from how accurate its plan was.
How it works
From your inputs to a working plan, in 4 steps.
Connect
Authorise each platform with OAuth. Connections are token-based and revocable at any time from the Platforms screen.
Plan
Build one plan across the connected channels, with a recommended budget split you can override.
Measure
Medusa pulls spend, impressions and conversions daily and measures them against the plan, flagging overspend and underspend per channel.
Learn
Medusa compares what each plan forecast with what was delivered. That accuracy, with performance and audience data, makes the next plan more accurate.
Platforms Medusa connects to.
Google Ads
Paid search measured against the plan alongside every other channel, with spend, impressions and conversions brought in daily.
Meta Ads
Facebook and Instagram measured against the same plan as search, programmatic and video, with audience data feeding persona matching.
TikTok Ads
TikTok delivery measured against plan daily, with its results and audience data informing the next plan.
LinkedIn Ads
B2B budgets measured against plan daily, with professional audience data informing future personas.
DV360
Programmatic display and video measured in the same plan and pacing view as the biddable channels.
Amazon DSP
Coming soon. Retail media joins the same cross-channel plan once the connection ships.
FAQs
Related
How long does connecting a platform take?
Minutes. Each platform is a standard OAuth authorisation, so there is nothing to install and no tags to deploy.
What data does Medusa bring in?
Spend, impressions, conversions and audience data, refreshed daily, plus historic performance. It is used to measure delivery against your plan and to make future plans more accurate.
How do connected platforms make future plans more accurate?
Medusa learns from every campaign it plans. It compares the plan's forecast with what each platform actually delivered, and combines that with performance and audience data, so the next allocation, personas and forecasts start from evidence rather than assumptions.
Can I disconnect a platform later?
Yes. Connections are token-based and revocable at any time from the Platforms screen.
Do I need every platform connected to start?
No. One connection is enough to measure that channel against the plan, and you can add the rest whenever you are ready.
Your next media plan starts in five minutes.
Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.
TikTok202,500 people
Meta294,000 people
LinkedIn6,000 people if the move is approved
YouTube236,800 people
DV360333,000 people
Google133,700 people
Brief, Personas, Allocation, Flighting, Pacing, Approval