Every channel in one plan.
Medusa connects to your ad platforms with OAuth, then keeps one cross-channel media plan in step with what is actually being spent. Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and DV360 connect today, with Amazon DSP coming soon.
At a glance
- What it is
- Cross-channel media planning software that reads live spend from your ad platforms and paces the plan against it.
- Who it is for
- Agencies, independent planners and consultants running paid media across more than one platform.
- What you put in
- An OAuth connection per platform, a client brief and a budget. No tags, pixels or data warehouse required.
- What you get out
- One plan covering every connected channel, daily planned versus actual pacing, overspend and underspend flags, and ranked budget recommendations you approve.
From input to output, step by step.
- 1
Connect
Authorise each platform with OAuth. Connections are token-based and revocable at any time from the Platforms screen.
- 2
Plan
Build one plan across the connected channels, with an AI-recommended budget split you can override.
- 3
Pace
Medusa pulls spend daily and tracks it against the plan, flagging overspend and underspend per channel.
- 4
Optimise
Recommendations are approve-first. Review each suggested budget move and apply it, or set guardrails for automatic optimisation.
Platforms Medusa connects to.
Google Ads
Plan and pace paid search alongside every other channel. Read live spend, impressions and conversions daily.
Meta Ads
Facebook and Instagram in the same plan as search, programmatic and video, with personas matched to Meta segments.
TikTok Ads
Plan TikTok in your cross-channel mix, match personas to TikTok segments and track spend against plan.
LinkedIn Ads
Plan B2B budgets, match personas to real targetable LinkedIn segments and pace spend daily.
DV360
Programmatic display and video sit in the same plan and the same pacing view as the biddable channels.
Amazon DSP
Coming soon. Retail media joins the same cross-channel plan once the connection ships.
Questions planners ask.
How long does connecting a platform take?
Minutes. Each platform is a standard OAuth authorisation, so there is nothing to install and no tags to deploy.
What data does Medusa read?
Live spend, impressions and conversions, refreshed daily, plus historic performance that informs allocation recommendations and the ML model.
Can Medusa change my campaigns?
Recommendations are approve-first: you review each suggested budget move and apply it, or set guardrails for automatic optimisation. Nothing changes without your say-so.
Can I disconnect a platform later?
Yes. Connections are token-based and revocable at any time from the Platforms screen.
Do I need every platform connected to start?
No. One connection is enough to plan and pace that channel, and you can add the rest whenever you are ready.
Your next media plan starts in five minutes.
Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.