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One way your team plans. Every account, every planner.

As you take on more clients and more planners, quality and consistency get harder to hold. Medusa gives your whole team one place to plan, pace and optimise, so output scales without your headcount having to.Small & mid-size agencies · in-house & client-services teams

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Illustrative demo data

To date, by channelTrials

ChannelSpendTrialsPer trial
Paid Social$150.3K3,710$40.51
Programmatic$77.7K1,102$70.51
Video & CTV$81.4K640$127.19
Paid Search$89.9K3,020$29.77
Total$399.3K8,472$47.13

Growth shouldn't mean chaos and inconsistency.

The problems that creep in as an agency scales rarely show up in the pitch. They show up in the handovers, the QBRs and the late-night reporting.

  • Knowledge trapped in spreadsheets

    Every planner has their own workbook and their own method. When someone leaves, their accounts' history walks out with them.

  • Quality varies by who's planning

    A senior's plan and a junior's plan don't look the same. Clients notice the inconsistency.

  • Pacing across every account

    Twenty live campaigns, twenty places to check. There's no single screen showing what's drifting today.

  • Onboarding takes months

    New hires need a long ramp before they plan like the people who trained them. That ramp is expensive.

  • Defending the plan

    Gut-feel recommendations don't survive a sceptical client. You need the data behind every call.

  • Scaling means hiring

    When output is capped by headcount, growth means more salaries before more margin.

Standardise the craft. Scale the output.

A single source of truth for every plan

Briefs, personas, allocations, flighting and pacing live on one plan, in one workspace, for the whole team. Knowledge stays with the agency, not the individual. New planners inherit a proven structure on day one.

  • Every plan built the same, defensible way
  • Onboard juniors against a consistent framework
  • Nothing lost when someone moves on
Approval logQ4 launch · UKIllustrative demo data

Every move, and who made it

Medusa recommends; a named person approves, snoozes or declines. Nothing is applied without an entry here.

DateWhoActionAmountStatus
Fri 23 Oct–Reallocate from Meta to LinkedIn$10.0KWaiting for you
Tue 13 OctRKMoved Programmatic week 11 to week 14$18.5KApproved
Thu 1 OctAPMoved the Video & CTV burst from weeks 7–8 to 9–10$37.0KApproved
Tue 8 SepAPSnoozed the Programmatic drift alert for seven days–Snoozed
Mon 10 AugAPApproved plan version 3$665.0KApproved

Pacing across every client, one screen

Connect each client's platforms and Medusa surfaces actual vs planned across the whole book of business. Spot the account drifting before the client does, not at the end-of-month review.

  • Portfolio-wide pacing, refreshed daily
  • Drift flagged per account with a suggested fix
  • Stop firefighting reports the night before a QBR

Illustrative demo data

All clients · pacing6 live plans · refreshed 07:10

  • Kestrel FoodsQ4 launch · On pace64%
  • Orbit FitnessJanuary push · 12% behind38%
  • Larch HousingAlways-on · On pace71%
  • Meridian TravelWinter sun · 6% ahead52%
  • Pell & CoBrand · On pace47%
  • Fable ToysChristmas · 18% behind29%

Recommendations you can defend

An attribution-aware model ranks budget moves by predicted impact, with the data behind each one. Walk into the client meeting with evidence, not opinion, and win the trust that renews retainers.

  • AI reallocation suggestions with predicted lift
  • Every recommendation backed by attribution data
  • Turn optimisation into a story clients believe

Illustrative demo data

Ranked by impact3 open

  • 1 Move $10K, Meta to LinkedIn+55 trials, weeks 11–16Review
  • 2 Raise the News premium bid 12%+$8.6K delivered by week 14Review
  • 3 Shift $4K, Video to Search, W15+38 trials, attributedReview
Source of truth for the whole team
1
To onboard a junior, not months
Days
Account paced from one screen
Every
More pitches with defensible plans
Win

Your next media plan starts in five minutes.

Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.

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  1. TikTok202,500 people

  2. Meta294,000 people

  3. LinkedIn6,000 people if the move is approved

  4. YouTube236,800 people

  5. DV360333,000 people

  6. Google133,700 people

The demo plan, settled: 1,200,000 people on six platforms, one dot for every 1,000. LinkedIn’s 6,000 people stay hollow until a planner approves the $10K move. Illustrative demo data.

Brief, Personas, Allocation, Flighting, Pacing, Approval