How do I connect Meta Ads to Medusa?
From the Platforms screen, choose Meta Ads and sign in via OAuth. Accounts and campaign hierarchy are detected automatically and historic data is backfilled. It takes minutes.
Does the integration cover Facebook and Instagram?
Yes. The connection is at the Meta ad account level, so campaigns across Facebook and Instagram flow into pacing together.
What Meta data does Medusa bring in?
Spend, impressions, conversions and audience data, refreshed daily, plus backfilled history. It is used to measure delivery against your plan and to make future plans more accurate.
How does persona matching work with Meta?
Personas drafted from your brief are matched to real targetable Meta segments. You review the matches, save the personas that fit, and the plan's audiences become directly buyable.
How does Meta data make the next plan more accurate?
Medusa learns from every campaign it plans. It compares the plan's forecast with what Meta delivered, and combines that with performance and audience data, so the next split, personas and forecasts start from evidence rather than assumptions.