Meta Ads, planned, matched and paced in one workspace.

Connect Meta Ads to Medusa in minutes via OAuth. Facebook and Instagram delivery is measured against your plan every day, and every campaign teaches the next one: Medusa learns from what Meta delivered, how accurate the plan was and how your audiences responded.

Meta Ads connectionQ4 launch · UKIllustrative demo data

Meta Ads

Connected with OAuth · token active · revoke any time

  • Ad accounts foundPicked up from your login, nothing to paste3 ad accounts
  • History backfilledSo the first plan starts from real data24 months
  • Mapped to the plan31 ad sets · lane: Paid Social12 campaigns
  • Spend this weekRefreshed daily, last at 07:10$14.2K
  • Read spend and delivery

At a glance

What it is
A token-based Meta Ads connection that brings spend, impressions, conversions and audience data into Medusa, to measure paid social against your plan and to inform future plans.
Who it is for
Planners and agencies where paid social carries a major share of budget and pacing surprises are expensive.
What you put in
An OAuth sign-in to your Meta ad account. Medusa auto-detects accounts and campaign hierarchy and backfills historic data.
What you get out
Paid social measured against plan daily, drift flagged early, and future plans that start from what Meta actually delivered for this account, including which audiences performed.

How it works

From your inputs to a working plan, in 5 steps.

  1. Connect via OAuth

    Authorise from the Platforms screen. Token-based, revocable at any time, no manual API configuration.

  2. Accounts detected automatically

    Ad accounts and campaign hierarchy are auto-detected, so plan lines map to live campaigns without a spreadsheet exercise.

  3. Measure Meta against the plan

    Spend, impressions and conversions refresh daily, so you see whether paid social is on track, ahead or behind the plan by channel, day or tactic.

  4. Learn from every campaign

    Medusa compares what the plan forecast for Meta with what was actually delivered, and keeps that accuracy alongside performance and audience data.

  5. Plan the next one on evidence

    The next plan's split, personas and forecasts start from how Meta actually performed for this account, not from benchmarks alone.

What connecting Meta Ads unlocks

  • Performance measured against plan

    No more screenshotting Ads Manager into a deck. Actual versus planned for Facebook and Instagram lives on the plan and refreshes on its own.

  • Plans that learn from results

    Every campaign records how close the plan came to what Meta delivered, so forecasts and splits get more accurate with each plan.

  • Audience data feeds personas

    How Meta audiences responded informs persona matching for the next plan, so audience work builds on evidence rather than starting over.

  • History from day one

    Historic Meta performance is backfilled on connection, so even the first plan starts from what has worked on this account.

How do I connect Meta Ads to Medusa?

From the Platforms screen, choose Meta Ads and sign in via OAuth. Accounts and campaign hierarchy are detected automatically and historic data is backfilled. It takes minutes.

Does the integration cover Facebook and Instagram?

Yes. The connection is at the Meta ad account level, so campaigns across Facebook and Instagram flow into pacing together.

What Meta data does Medusa bring in?

Spend, impressions, conversions and audience data, refreshed daily, plus backfilled history. It is used to measure delivery against your plan and to make future plans more accurate.

How does persona matching work with Meta?

Personas drafted from your brief are matched to real targetable Meta segments. You review the matches, save the personas that fit, and the plan's audiences become directly buyable.

How does Meta data make the next plan more accurate?

Medusa learns from every campaign it plans. It compares the plan's forecast with what Meta delivered, and combines that with performance and audience data, so the next split, personas and forecasts start from evidence rather than assumptions.

Your next media plan starts in five minutes.

Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.

  1. TikTok202,500 people

  2. Meta294,000 people

  3. LinkedIn6,000 people if the move is approved

  4. YouTube236,800 people

  5. DV360333,000 people

  6. Google133,700 people

The demo plan, settled: 1,200,000 people on six platforms, one dot for every 1,000. LinkedIn’s 6,000 people stay hollow until a planner approves the $10K move. Illustrative demo data.

Brief, Personas, Allocation, Flighting, Pacing, Approval