Meta Ads, planned, matched and paced in one workspace.
Connect Meta Ads to Medusa in minutes via OAuth. Facebook and Instagram spend flows into the same plan as search, programmatic and video, your personas match to real Meta segments, and pacing against plan refreshes daily.
At a glance
- What it is
- A token-based Meta Ads connection that pulls live spend, impressions and conversions into your Medusa plan and links personas to Meta's targetable segments.
- Who it is for
- Planners and agencies where paid social carries a major share of budget and pacing surprises are expensive.
- What you put in
- An OAuth sign-in to your Meta ad account. Medusa auto-detects accounts and campaign hierarchy and backfills historic data.
- What you get out
- Paid social lines paced against plan daily, personas matched to Meta segments, drift alerts, and AI reallocation recommendations with predicted lift.
From input to output, step by step.
- 1
Connect via OAuth
Authorise from the Platforms screen. Token-based, revocable at any time, no manual API configuration.
- 2
Accounts detected automatically
Ad accounts and campaign hierarchy are auto-detected, so plan lines map to live campaigns without a spreadsheet exercise.
- 3
Match personas to Meta segments
Personas generated from your brief are matched to real targetable Meta audiences, so the plan's audience and the buyable audience are the same thing.
- 4
Pace social against plan
Live spend, impressions and conversions refresh daily. See instantly whether Meta is on track, ahead or behind the plan.
- 5
Reallocate on evidence
The ML model spots patterns like audience fatigue and channel synergy and ranks budget moves by predicted impact - including moves between Meta and other channels.
What connecting Meta Ads unlocks
Personas that map to segments
Audience work carries straight into activation: each persona is matched to Meta segments you can actually buy.
Cross-channel reallocation
When the data says a portion of Meta budget would work harder elsewhere - or vice versa - the recommendation arrives quantified, with predicted lift.
Daily pacing without exports
No more screenshotting Ads Manager into a deck. Actual versus planned lives on the plan and refreshes on its own.
History informs the next plan
Backfilled Meta performance feeds allocation recommendations, so each new plan starts from what has worked on this account.
Questions planners ask.
How do I connect Meta Ads to Medusa?
From the Platforms screen, choose Meta Ads and sign in via OAuth. Accounts and campaign hierarchy are detected automatically and historic data is backfilled. It takes minutes.
Does the integration cover Facebook and Instagram?
Yes. The connection is at the Meta ad account level, so campaigns across Facebook and Instagram flow into pacing together.
How does persona matching work with Meta?
Personas drafted from your brief are matched to real targetable Meta segments. You review the matches, save the personas that fit, and the plan's audiences become directly buyable.
Can Medusa change my Meta campaigns?
Recommendations are approve-first: review each suggested move and apply it, or set guardrails for automatic optimisation. Connections are revocable at any time.
Your next media plan starts in five minutes.
Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.