AI & software
AI media planning
AI media planning uses machine intelligence to accelerate the mechanical parts of planning - extracting briefs into structured inputs, drafting personas, proposing channel allocations and flighting - while the planner reviews, corrects and owns every strategic decision. It compresses production time, not judgement.
In practice
The honest test of AI in planning tools: does it reduce retyping, formatting and first-draft construction, can every output be overridden, and does it explain its reasoning well enough to be challenged.
Medusa applies this model end to end: brief in, editable extraction, drafted plan, and the approved plan becomes the live pacing baseline.