Software & Comparisons
Choosing planning software is an operating decision, not a feature-count contest. These guides compare the realistic options for agencies and independent planners, and give you a structure for evaluating them against your own briefs.
3 August 2026 · 5 min read
Excel is still useful for modelling. The problem starts when the workbook becomes the operating layer for approvals, activation, pacing and budget control. Here's how to judge when to switch.
3 August 2026 · 7 min read
The realistic options for small agencies - Medusa, Bionic, Mediaocean Lumina, spreadsheets and Airtable - compared by use case, with a practical evaluation checklist.
3 August 2026 · 7 min read
Medusa is an AI-first planning and pacing workspace; Bionic is a broader planning and buying system. How they differ on workflow, audiences, pacing and team fit.
3 August 2026 · 6 min read
Five realistic Bionic alternatives - Medusa, Mediaocean Lumina, spreadsheets, Airtable and a custom stack - matched to the reason you are moving, plus a five-step evaluation.
3 August 2026 · 6 min read
A ten-point checklist for choosing media planning software - workflow mapping, AI assessment, pacing tests, integrations, total cost and a controlled pilot.