Platform guides: planning each channel properly
Every platform and buying environment spends money by its own rules. These guides cover how to plan, budget, measure and pace each one - and how to keep them all answering to the same approved plan.
Connected TV media planning: audience, budget, frequency and measurement
Plan CTV campaigns with clear channel roles, buying paths, audience controls, frequency, creative and measurement. Includes a worked budget example.
How to plan a Google Ads budget: structure, split and pacing
A planner's approach to Google Ads budgets: splitting brand, generic, Performance Max and YouTube, setting daily budgets from flighting, and pacing against the plan.
Meta campaign budget pacing: keeping delivery on plan
How Meta spends budgets - daily vs lifetime, Advantage campaign budget, learning phase - and how to pace actual delivery against the media plan without fighting the algorithm.
TikTok media planning for agencies: role, budget and control
How agencies should plan TikTok: defining its role in the mix, budgeting for creative velocity, structuring campaigns that exit learning, and pacing spend against the plan.
LinkedIn Ads media planning: B2B budgets that survive the CPMs
Planning LinkedIn inside a B2B mix: when its targeting justifies the premium, budgeting by audience penetration, funnel structure, and pacing spend against the plan.
Planning DV360 alongside paid social: roles, overlap and control
Where DV360 earns a place next to Meta, TikTok and LinkedIn: incremental reach, premium and CTV inventory, deal-based buying - plus frequency, overlap and pacing across both.
Your next media plan starts in five minutes.
Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.
Brief, Personas, Allocation, Flighting, Pacing, Approval