Agency operations: budget control at scale
The unglamorous work that keeps client money safe: tracking spend across platforms, catching pacing drift before month-end, and making the internal case for better tooling. Written for the people who own the numbers.
How to track ad spend across Google, Meta, TikTok and LinkedIn
Cross-platform ad spend tracking done properly: plan-to-platform mapping, naming taxonomy, currency and date alignment, weighted pacing and a daily operating rhythm.
How to prevent advertising overspend and underspend before month-end
Why overspend and underspend happen, the controls to set before launch, weighted monitoring thresholds, an escalation ladder and how to fix drift without buying badly.
How to build a business case for media planning software
Quantify the current-state cost, fragmentation and budget risk, define the future workflow, calculate efficiency value and total cost, and propose a measurable pilot.
Your next media plan starts in five minutes.
Connect a platform, upload a brief, and watch Medusa do the bit you used to dread.
Brief, Personas, Allocation, Flighting, Pacing, Approval